Puma Sole DXB
2016 – 2018
After years in the industry, our client became increasingly distraught by the disconnect between hotel management systems and the actual needs of hotels and their staff. The systems were complex, cumbersome and built on outdated software paradigms not allowing hotel staff to focus on what’s important — their guests. This insight led to the perhaps blunt, but to the point brief: Design the future of hotel management.
With the ambition to disrupt an industry with an intelligent hotel management system we tapped in to the vast experience of our client and developed a thesis on how a modern take on user experience could literally deliver industry redefining functionality. On this foundation we ideated and benchmarked our findings with functional prototypes tested in real world scenarios with real on the ground industry professionals. From this we set out to build the actual product — the minimum lovable service — a system built on a modern tech stack that allowed us to contextualise our persona based approach with an honest an purposeful modern design system which was optimised for maximum modularity, scalability and usability. Our final insight, which lead to the realisation that the system itself should dictate the brand identity, was that the experience of the system is the identity, which in turn gave birth to the company name — Intellotel.